Some things we still do by hand.
Our atelier sits in Lahore, where it has sat in some form since the 1940s. Inside: looms, dye baths, embroidery frames, cutting tables, sewing machines, and a workshop that smells of clean wood and pressed linen.
Around thirty people work here. Most have been with us a decade or more. A few have been with us their entire working lives. Their hands are the reason our cushions sit the way they do, why our linen drapes the way it does, why a velvet seam holds for thirty years.
How the work is made
We weave linen on slow looms. Slowness gives the fabric its drape. The yarn passes through frames at a pace no machine would accept; the result is fabric that softens with use rather than wears thin.
We dye in small lots. Small lots mean no two yards are exactly identical. The variation is the point — it gives a curtain or a sofa a quality that mass-produced cloth cannot.
We hand-embroider with metallic thread. The patterns are drawn from family pattern books that go back fifty years, and from new ones we draw with each new collection. Every stitch is set by a craftsperson, not a programme.
We hand-block-print on cotton, using cut wooden blocks and natural dyes. The slight inconsistencies between impressions are how you know it was made by a person.
We hand-finish every seam — bound, turned, pressed. None of this is faster. None of it is cheaper. It is the only way we know how.
Lead times, honestly
Some pieces leave the atelier within the week. Some take six months. The pace is set by the work, not the calendar.
Each product carries its own lead time on its page. We do not promise faster than the work will hold.
Visit the atelier
We welcome trade members, designers, architects, and committed clients to visit the workshop by appointment.
[ Request a visit → ]